Sagefrog Marketing Group (Sagefrog) has recently released the fifteenth edition of its signature marketing research report, the 2022 B2B Marketing Mix Report, after surveying professionals across several B2B industries in its accompanying annual survey.
The report’s findings, in the form of participant data and observations from its team of seasoned experts, reveal the top marketing trends and tactics to watch in the year ahead.
Sagefrog’s B2B Marketing Mix Survey is a multifaceted questionnaire designed to capture the challenges and goals of professionals across the B2B landscape with a singular focus on marketing. Participants represent numerous distinct business areas and industries, including software and technology, healthcare and life sciences, industrial and manufacturing, and professional and business services.
Through the survey’s pointed questions, respondents offer valuable information on not only how they experience their own organizations’ marketing efforts, but also how they plan to adjust their techniques in the new year to keep up with peers.
The result is the comprehensive B2B Marketing Mix Report, which many consider a helpful guide for planning a competitive marketing program and finalizing a cost-effective marketing budget. Each year, the report features unique tips and updates on staple data points, such as the percentage of respondents who will opt to increase, decrease, or maintain their marketing budgets and a list of respondents’ main marketing objectives.
Mark Schmukler, CEO and Co-founder of Sagefrog said:
We’ve found that surveying our peers is one of the best ways to take stock of where we are collectively as a B2B marketing community,
Because marketing is fluid and businesses in the B2B space are so unique, it’s crucial that organizations stay in the loop and regularly reevaluate their marketing programs to remain competitive and continue to see ROI. Consulting the B2B Marketing Mix Report and findings from other leading marketing voices can simplify this process.
The Philadelphia Chapter of ANA Business Marketing (ANAB2BPhilly) hosted a virtual panel with Sagefrog in January to review some of the biggest predictions established in the 2022 B2B Marketing Mix Report.
Sagefrog’s Mark Schmukler and Noelle Roque were joined by Amy Rovi, Vice President of Marketing and Scientific Communications at STATinMED Research, Krista Souto, Marketing Director at Computer Aid, Inc., and Amy Sitnick, Vice President of Marketing at Greenphire, to discuss the report and its role in helping marketers stay educated in their discipline.
In this engaging online event, members of the virtual panel shared their biggest areas of marketing spend, primary marketing objectives, most implemented tactics, favorite automation tools, and thoughts on many other topics covered in Sagefrog’s research.
Most notable are the group’s conversations around budgeting and how their companies have navigated changes in marketing and sales throughout the COVID-19 pandemic.
As a winner of the 2021 Best Places to Work in Pennsylvania award by the Central Penn Business Journal and Lehigh Valley Business, Sagefrog is known as a trusted source of marketing knowledge that empowers business leaders by experimenting with new strategies and proving the ROI of marketing as a core business function.
Its annual research presents an ideal opportunity for professionals to explore current trends and develop their upcoming campaigns based on fresh insights, which are particularly beneficial as the pandemic continues to introduce an element of unpredictability in their everyday work lives.
For more details on the 2022 B2B Marketing Mix Report, read Sagefrog’s summary of the top five takeaways and download a free copy of the full report.
Sagefrog is a top-ranked B2B marketing agency with specialties in healthcare, technology, industrial, and business services marketing. With offices in Doylestown, Princeton, Lehigh Valley and Philadelphia, Sagefrog is dedicated to accelerating client success through brand building and integrated marketing. Sagefrog provides strategy and branding, websites and digital, content and inbound, and traditional marketing services through its proven process, JumpStart™.