Story of AMS Democratizes Headless Commerce

Instant Commerce, spun out of Story of AMS, enables Shopify merchants to build bespoke headless webshops in a matter of days.

Story of AMS, one of Europe’s leading eCommerce agencies, makes its next bold move by disrupting the headless commerce market.

Instant Commerce’s mission is to redefine how eCommerce brands build and manage headless storefronts. With its no-code solution, they enable faster-site speeds, higher conversion ratios, and eliminate developer dependencies.

Headless commerce in its simplest form is the separation of the frontend and backend of an eCommerce webshop. This architecture gives brands freedom of expression to build whatever and however, they want. Most importantly, it enables brands to build a superior online shopping experience for their customers.

Instant Commerce started with an idea in late 2021 while running eCommerce agency Story of AMS. Over the years they noticed clients struggle when it came to building headless webshops.

This sparked the idea to democratize headless commerce technology and help brands sell more, grow faster, and compete. Today Instant Commerce is backed by industry titans and the product is set to launch on the 5th of April 2022. 25 launching customers are already onboard.

Doeke Leeuwis, Founder & CTO Instant Commerce said:

Typically only enterprises with big development teams are adopting a headless commerce stack because of the amount of custom programming needed. With our no-code solution, we are making headless commerce accessible to all eCommerce brands. We’ve also created a Headless Shopify Guide for brands that do not know where to start.


About Story of AMS

Story of AMS is a 30+ person digital agency, located in Amsterdam. They build best-in-class eCommerce experiences your customers love. Their clients include Intersport, Nestlé, Signify, Bols, and many more.

Their sublabel STUDIO, is a modern-day content production company. Helping brands tell stories and create content that builds trust, forges relationships, and increases conversion rates.

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