Tools > Social Media Management Tools > Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools

Best Social Media Marketing Tools


Browse the best social media marketing tools to engage with online communities for your digital agency, small business and enterprise. These tools can be used for social media monitoring, management, analytics, and Instagram.

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ContentStudio

ContentStudio

ContentStudio is a content discovery and social media management platform to help businesses manage and streamline their content marketing workflow. ContentStudio makes content curation for blogs and social media effortless.

Hearsay

Hearsay

The Hearsay Client Engagement Platform empowers advisors and agents to authentically and intelligently grow business engagements by proactively guiding and capturing the last mile of digital communications.

Socialbakers

Socialbakers

Socialbakers Suite is a trusted social media marketing platform for thousands of businesses of every size. The Suite leverages the power of machine learning to help brands make smarter investments in their social media strategies.

Mentionlytics

Mentionlytics

Mentionlytics changes the way of Brand Monitoring in Web & Social Media, overtaking the major challenge of gaining information about your brand, quickly and accurately.

Khoros

Khoros

Khoros, formerly Spredfast + Lithium, is the leading customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. Khoros helps companies authentically connect with customers throughout their journey.

GRIN

GRIN

All-in-one best influencer marketing platform to build all your influencer relationships. GRIN is the #1 influencer marketing platform that helps you find, recruit, and manage authentic relationships to build big-time brand love.

Animoto

Animoto

Animoto's online video maker makes it easy for anyone to drag and drop their way to powerful and professional marketing videos. The partnerships with Facebook, Instagram, YouTube, and Twitter give it unique insight into the changing social media and business landscape.

Later

Later

Later helps small businesses, social media managers, and creators harness the power of marketing strategy, social media scheduling, content planning, analyzing, and publishing posts in a few clicks – so you can save time and grow your business.

HeyOrca

HeyOrca

HeyOrca is a social media calendar that enables marketing agencies and their clients to seamlessly plan and approve social media content by providing a client-facing interface and streamlining the approval process.

CoSend

CoSend

CoSend offers powerful solutions for agencies, SaaS providers and multi-location organisations. It expands your offering & attracts new markets, increases customer retention and unlocks recurring revenue streams.

Sked Social

Sked Social

Sked Social is the world's leading social media management and scheduling tool. They help over 10,000 companies from small businesses through to global brands to collaborate, plan and publish their social media content on Facebook, Instagram and Twitter.

Postcron

Postcron

Postcron is a powerful tool to publish and schedule posts on all social media accounts at once. Ideal for community managers, marketers, and entrepreneurs. You can manage all your social networking accounts from one place by saving time for more important tasks.

Hootsuite

Hootsuite

Hootsuite is the global leader in social media management and trusted by more than 18 million customers and employees. Unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.

MeetEdgar

MeetEdgar

MeetEdgar automates how you promote your business and content on social media. MeetEdgar is known as authentic social media automation for marketers, content creators and small businesses. It keeps social media topped up day in and day out with your unique content.

Vivial

Vivial

As a centralized place for managing your online presence, with using Vivial you can post to your social channels, monitor and respond to online reviews and boost posts on Facebook and Instagram.

Onlypult

Onlypult

​Onlypult is a powerful platform to work with social media for brands, bloggers, and other businesses that provides simple tools for posting, analytics, monitoring, and creating pages and multiple links.

KUKU.io

KUKU.io

KUKU.io is the most user-friendly social media management application for agencies, small teams and marketers. The social media solution helps them integrate social media posting, scheduling, tracking and analytics to power up their social media strategies.

Statusbrew

Statusbrew

Statusbrew bridges the gap between businesses and customers while making it convenient for Enterprises, Agencies, SMBs, & Individuals to plan, execute and measure every effort on social using a unified tool.

Post Planner

Post Planner

Post Planner makes it easy for people to find & post amazing content consistently and get predictable, measurable, remarkable results with their social media posts. Their mission is to help people get more reach & engagement on social media in less time.

Bulk.ly

Bulk.ly

Bulk.ly is a social media automation tool for marketers who want to save time scheduling updates. You can easily create, automate and analyze hundreds of social media posts to take your social media scheduling to the next level.

Combin

Combin

Combin Growth is an Instagram marketing tool loaded with powerful features for audience targeting, analysis, management, and engagement. It skyrockets your Instagram advertising campaigns by getting genuine followers, likes and comments.

Metigy

Metigy

Metigy is all about making the challenging and time-consuming parts of the marketing process, easy and fun! They help you save time by automating mundane tasks, allowing you to focus on actions that make a real difference to your business and bottom line.

Woobox

Woobox

For businesses looking to engage and convert their customers online Woobox provides the most feature-rich applications available. Their ever-expanding suite of applications provides novice users and social media experts the tools to accomplish their digital marketing goals.

Publer

Publer

Publer is a virtual social media superhero that lets you collaborate, schedule & analyze your posts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress from the same spot.

CloudSocial

CloudSocial

CloudSocial helps brands and agencies to manage multiple social media accounts, publish & schedule post, Listen, engage, respond and analyze the performance of their social media.

Mention

Mention

Mention is the leading tool for brand monitoring and reputation management etc. for enterprises and agencies. User reviews to blog comments, leading brands choose Mention to track the most important conversations about their brand, competitors, and industry across the web.

Socialbu

Socialbu

SocialBu is the perfect solution to improve your social media presence and maximize your results. Publishing and scheduling posts, responding to mentions, analyzing advertising results, and automating multiple tasks - all from one place.

Popular Pays

Popular Pays

Popular Pays is a collaboration platform for teams, agencies, startups that streamline their influencer and content creation strategies. Connect with influencers and creators, collaborate at scale and track your performance all-in-one place.

Kicksta

Kicksta

Kicksta provides brands and influencers who are struggling to grow on Instagram with a growth tool to connect them with real followers and improve their social proof. Get more organic followers and influencers for your social media accounts.

Canva

Canva

Canva empowers users to create social media graphics, presentations, posters, and other visual content. Featuring a simple drag-and-drop user interface and a vast library of templates and design ingredients such as fonts, illustrations, stock photography, video, and audio content.

dlvr.it

dlvr.it

dlvr.it scans your RSS feeds and other trusted content sources for new articles, blogs and photos. The platform auto-posts the latest items to Twitter, Facebook and your other social media pages right on your schedule.

Awario

Awario

Awario is a social media monitoring app that will help any business get related updates in no time. Listen to your audience, start discussion and improve your brand awareness with Awario!

Tailwind

Tailwind

Tailwind's mission is to make world-class marketing easy for everyone. We are trusted by over 500,000 brands world-wide to help them plan, create, execute and optimize marketing campaigns on digital platforms such as Instagram, Pinterest and Facebook.

SmarterQueue

SmarterQueue

Boost engagement and save hours of time each week with the most intuitive social media management tool for small businesses, marketing teams and social media managers. Curate, schedule, publish and analyse with their suite of powerful features.

Buffer

Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. They have a suite of products for publishing, engagement, analytics, and collaboration.

SocialBee

SocialBee

SocialBee recycles your best content, so you can spend time on what truly matters. SocialBee, a social media management tool, helps teams to build a solid strategy. From creating, content to social media analytics across several platforms from one place.

HopperHQ

HopperHQ

HopperHQ is the complete Instagram marketing solution. HopperHQ’s visual planning, editing and automation features help social media managers increase the quality and consistency of their social media accounts whilst saving time.

Sharelov

Sharelov

Sharelov is a marketing collaboration platform that helps brands and agencies easily manage all their teams, projects and assets in the cloud. Sharelov also makes it easy for teams to work together on social media campaigns to share all their social media channels.

Tagboard

Tagboard

Tagboard is the easiest way to discover social media and quickly share it with your audience, no matter the size. Tagboards are used by thousands of brands, sporting teams, and media companies to create billions of impressions and engagements.

Viraltag

Viraltag

Manage multiple social networks, discover great content, schedule unlimited posts, recycle top-performing content, collaborate with your team, and analyze performance all from Viraltag's dashboard.

Brand24

Brand24

Brand24 is an award-winning app that helps you track & engage people talking about your company. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business.

Oktopost

Oktopost

Oktopost is the only social media management platform architected for B2B enterprises. Using Oktopost, B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics.

HypeAuditor

HypeAuditor

HypeAuditor is a comprehensive set of tools to discover and analyze influencers for your marketing campaigns. It also finds fake or ghost followers. Users mostly use HypeAuditor to do in-depth market research and competitors analysis.

Quuu

Quuu

Quuu is a hand-curated content suggestion and scheduling platform, allowing you to grow a relevant social media following across your entire social landscape. Quuu also ensures you'll always have the freshest content to share with your followers on social media.

StoryChief

StoryChief

StoryChief offers one solid workspace to manage all your marketing channels. The platform allows you to create an extensive content strategy, manage social media accounts, optimize SEO, track campaign results and more.

ZoomSphere

ZoomSphere

ZoomSphere is a digital marketing toolkit providing marketers to manage their social media whether you are a digital agency, brand or a freelancer, with ZoomSphere, you can manage multiple pages, profiles and accounts.

SocialPilot

SocialPilot

SocialPilot is a social media scheduling and marketing tool for social media professionals, digital marketing agencies, social media power users, bloggers, and any individuals who want to increase their social media presence effectively.

CoSchedule

CoSchedule

CoSchedule is the only way to organize your marketing in one place. As a family of agile marketing products, CoSchedule serves more than 7,000+ customers worldwide, helping you stay focused, deliver projects on time, and keep your entire marketing team happy.

PLANOLY

PLANOLY

PLANOLY is the industry-leading social marketing platform that trusted users to visually plan, schedule, and measure performance across Instagram and Pinterest. Users can drag & drop their photos and videos around to visually see how it will look like on their Instagram profile feed.

Sociality.io

Sociality.io

Sociality.io is a complete social media account management tool for brands and agencies. You can easily create & publish posts, listen to your audience, track your competitors, generate more engagement and measure advertising campaigns.

PromoRepublic

PromoRepublic

PromoRepublic is a social media marketing solution with content distribution workflows. The platform allows you to monitor mentions on social and run intelligent ads on Facebook and Instagram. PromoRepublic is used by small businesses, marketers and agencies worldwide.

Cloud Campaign

Cloud Campaign

Cloud Campaign makes social media scalable. The platform was designed from the ground up to help agencies to manage multiple brands at scale. Brand workspaces, robust scheduling, client reports are just o a few of the features Cloud Campaign provides.

Talkwalker

Talkwalker

Talkwalker is a listening and analytics company that empowers brands and agencies to optimize the impact of their communication efforts. They provide companies with an easy-to-use platform to measure, and promote their brand worldwide, across all communication channels.

Planable

Planable

Planable is a social media collaboration platform that allows teams to create, plan, collaborate, approve, and schedule content. The platform brings social media teams and their stakeholders or clients on the same page. Literally.

Keyhole

Keyhole

Keyhole is a unified platform for hashtag analytics. The real-time dashboard is used by organizations like Google, Amazon and LinkedIn. Monitor real-time conversations to protect your brand online, stay ahead of competitors and improve your social media strategy.

Social Champ

Social Champ

Manage multiple social accounts, create posts with images or videos, improve ROI, track analytics, generate reports, simplify and automate the content creation process with Social Champ.​

Storyly

Storyly

Storyly is a user engagement platform just like Instagram and Snapchat. You can now experience the interactive and catchy content that are in-app stories. With Storyly's simple integration into your app, you can create stories for your social media accounts and track results.

Sprout Social

Sprout Social

Sprout Social enables brands to find, form, and deepen the connections with their social audience. A suite of deep listening and analytics and social management enable organizations and brands of all sizes to be more open, real, and empathetic on social.

Pablo

Pablo

Pablo is the simplest way to create beautiful images for every social network, created by the team at Buffer, a multi-product platform for social media management. By using Buffer integration into Pablo, you can share a Pablo-created image right away to any social network.

Dovetale

Dovetale

The Dovetale platform provides an affordable set of tools needed to manage and scale influencer marketing. Dovetale is trusted by e-commerce merchants on Shopify and some of the largest agencies and brands in the world like Procter & Gamble and Publicis.

RADAAR

RADAAR

RADAAR is an extensive social media management platform for brands, agencies, and startups. The social media solution helps generate more engagement with your followers, publish unique content and measure both marketing and advertising campaigns performance.

Ubermetrics

Ubermetrics

Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights for effective content-driven communication strategies.

SnapRetail

SnapRetail

SnapRetail is a SaaS company that offers online marketing solutions. SnapRetail takes the guesswork out of what to say to your customers and integrates all of your favourite social media networks into one powerful tool.

Influencity

Influencity

Influencity is the most complete AI-powered influencer marketing platform. They provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns.

Zoho Social

Zoho Social

Zoho Social is a powerful social media management software for businesses and agencies. Zoho Social is the part that enables you to understand your social media audience and how they engage with you.

Sendible

Sendible

Sendible specifically caters for brands and agencies who want to manage all of their social media profiles at scale. Craft tailored posts, collaborate with your team, and report on your successes in one, accessible place.

Sociamonials

Sociamonials

Sociamonials is a tool that helps businesses achieve higher ROI with social media marketing campaigns. The social media marketing software makes it easy to manage all your social media accounts, run contests, and capture leads.

Plann

Plann

Need one beautifully simple place to plan your Instagram, Pinterest, Facebook, TikTok and LinkedIn? Plann is your all-in-one auto-scheduler, social strategist, designer and content calendar. You can access tools you use every day to supercharge your workflow.

RiteKit

RiteKit

Rise above the noise with RiteKit's social media toolkit. The social media marketing solution offers 4 tools that serve different needs. Such as RiteForge for scheduling posts, RiteBoost for publishing content, Rite.ly for creating CTAs and tracking, RiteTag for generating hashtags.

RecurPost

RecurPost

RecurPost is your smart social media scheduler, that allows you to get consistently predictable results automatically. By using RecurPost, unlock the potential of social media. Scheduling posts on multiple social media accounts has never been so easy!

Ninja Outreach

Ninja Outreach

NinjaOutreach is a blogger outreach software for digital marketers and agencies interested in growing their presence online. Find business profiles and social media influencers and manage all your influencer marketing campaigns by using the software.

Kontentino

Kontentino

Kontentino is a simple social media content tool for agencies, social media managers and their clients. Create attractive posts for almost every social media account, plan posts in a straightforward calendar and collaborate between teams easily.

sendpilot

sendpilot

sendpilot takes your blog posts and creates a unique, SEO friendly engaging social media campaign scheduled over 3 months automatically with hashtags, backlinks, images and unique content snippets from your blog.

Crowdfire

Crowdfire

Crowdfire is a powerful social media management tool for brands, businesses, agencies and individuals all around the world. It helps level up your social media marketing strategy, discover and schedule content and manage all your social accounts from one place.

Capssion

Capssion

Capssion is a marketplace connecting brands and agencies with social media influencers and content creators. Our technology streamlines influencer recruitment, creator management and campaign reporting.  

MomentFeed

MomentFeed

MomentFeed uniquely manages and automates each and all of the local-mobile search triggers and helps multi-location brands influence their proximity search optimization to make them more visible across all local discovery channels.

Is Social Media a Good Marketing Tool?

Consumers are already interacting with brands through social media. If you want to stay alive in this competitive world, you must start using social media marketing tools. While it helps reach prospects and customers, it is also excellent for building a strong relationship with customers, creating a proper marketing strategy, and spreading brand awareness. Your marketing efforts for social media strategy will be successful with the best social media marketing tools.

 

The world of social media marketing has gone wider recently both in terms of the features it offers and the solutions it customizes on an industry basis. It is possible to come across social media marketing tools for agencies, small businesses, eCommerce brands etc. On the other hand, you can find more custom solutions to help you communicate, listen, monitor, analyze and report the actions of your followers on social networks better. By using social media marketing tools, you can create relevant content for your blog posts, conduct successful influencer marketing campaigns, build strong relationships with your social networks and more.

 

Not only do social media tools help create rich social media content, but also let you schedule and curate content you created through the marketing tool. With social media schedulers, you can ensure that the content you create reaches target audiences in every corner of the world at the right time. While scheduling posts, you can store related hashtags for future use to save time.

 

What Are Top Social Media Marketing Tools To Consider?

 

Choosing the best social media marketing tools can bring phenomenal success to your brand. However, the real struggle lies in finding the right one that best fits your needs. There are fantastic social media marketing tools for agencies, marketers and any size of business available in the market that offer numerous features. Since every business has different marketing needs, there is no one-size-fits-all solution. A great tool that’s ideal for one business may not be the perfect one for you.

 

Read More

The rising demand for virtual events due to the current situation popularized social media as a marketing tool for events as well. While social media used to serve more limited purposes, it has expanded its influence with the effect of variable demands. No doubt that we will witness more often that a social media post serves different purposes in time.

 

Above, we have gathered together the best social media marketing tools to serve any kind of need. When considering choosing a social media management tool, you need to begin by identifying your marketing goals. Also, list the essential aspects that allow team collaboration to perform optimally. Luckily, the market covers various social media marketing tools free and paid. As the paid ones offer a free trial for a limited time, it might be better to give it a try before investing in it. All you need to do is identify your needs and evaluate which would be the best fit for your digital agency.

What Are the Best Practices for Social Media Marketing Tools?

Listen to Your Social Networks

Listen to Your Social Networks

Social listening tools can help know what your audience is saying about your brand, product or service. Most social media marketing tools come with the social listening feature. By using this feature, you can track, analyze, and respond to the mentions of your services. Plus, if influencers or advocates give recommendations about you, you can capture this easily and get a chance to collaborate with them on further campaigns.

Monitor Industry Related Conversations

Monitor Industry Related Conversations

Like social listening tools, social monitoring tools can help to know what consumers are thinking about you. These tools focus on gathering information from the past, analyze industry trends, identify the most-used hashtags, monitor the mentions of your brand, product or service and more. So, the monitoring feature is an inseparable part of social media marketing tools.

Produce Consistent Content

Produce Consistent Content

If you want to stay on top in this competition, you should create and follow the right marketing strategy to achieve your goals. One of the things you need to know is that consistency is key for building great relationships with your audience. You should create consistent content to make your customers want to learn more about you every time. To make this enriching, do not forget to set social media schedulers.

Do Competitor Analysis

Do Competitor Analysis

An excellent social media management tool provides a competitor analysis feature that helps you maintain a smarter decision-making process. Competitor analysis consists of some nuances of monitoring and listening features. It provides an in-depth real time analysis of your social competitors. It is the most important feature while understanding your environment, who is talking about you and who has the most engaged audience.

Optimize Content for Each Channel

Optimize Content for Each Channel

Each social channel has its own unique requirements. For example, the content you are planning to share that is supported by hashtags for LinkedIn may not be appropriate for Twitter. Even the length of the content can vary depending on social networks. Before sharing, you should check if it meets the requirements. If the content seems that it is not going to work on Snapchat, you should not be pushing it to be shared too.

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