Crowd Explains How Business Travel Will Sync with Ethical Travel

Globetrender’s recent survey of 2,000 regular business travellers found that despite the increase in video-calling, the majority of people still believe that face-to-face meetings are preferable. It’s Crowd‘s universal desire to connect with fellow humans that matters – be it for business or for pleasure. And that is why business travel will do more than …

Transforming Auto Sales in the Digital-First World in India

India’s automobile industry has relied on traditional media and channels for decades, but with customers shifting to the digital realm, and a proliferation of digital devices, it is now mandatory for automobile marketers to meet the customers where they are – that is on the virtual marketplace. Today, roughly 30% of the leads generated by …

Industry Bodies Call on Advertising and Marketing Leaders to Protect Employees’ Mental Wellbeing and Creativity

A coalition of industry bodies including Crown Commercial Service, NABS, the IPA, the Alliance of Independent Agencies, the Advertising Association, ISBA, and Social & Local CIC are calling on the industry to pledge commitment to mental wellbeing and creativity by signing up to the Brilliant Creative Minds Code of Conduct. The Brilliant Creative Minds Code …

The Quality of It Services in Central and Eastern Europe

White Label Coders have a short explanation about why offshoring is one of the best practice in the post-covid 19 reality. Let’s start with the fact that according to the HackerRank, Polish developers are among the top three ITC specialists in the world after China and Russia, and before many, many others. So if you …

How Uplers Helped JXT Save $180,000 in Salaries Every Year Hiring 5+ Full-time WordPress Developers in 4 Weeks

The new-age recruitment and talent acquisition goals, challenges, and pain points can not be fulfilled and managed by following a traditional hiring model: a model which is tedious, time and resource consuming, inefficient, expensive, and outright obsolete. JXT, a digital marketing service provider based out of Australia, experienced this traditional hiring model’s ineffectiveness when they …

Brand Management Belongs to Everyone, not Just Your Marketing Team

Brands have a profound impact on society and culture. The movements we champion, the people we promote, and the campaigns we launch – all influence the perceptions of humans around the world. Consumers recognize our influential power and have become more interested in the values we stand for than the products themselves. So, how can …

COVID-19 Sees Nearly Half of US Marketers Planning to in-House Digital Capabilities

Croud’s specialist in-housing division, Serpico by Croud, recently led a report conducted by global research house Censuswide, revealing the effects of the pandemic on businesses’ plans to in-house digital marketing capabilities. In this study, Croud surveyed 112 senior US digital marketing decision-makers in September 2020, and found that, since the pandemic hit, nearly half (40%) …

Adverity Launches Augmented Analytics

New tool for marketers which identifies critical insights before hitting the data haystack. Adverity, a leading force in marketing data intelligence,launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance. Providing …

Beyond CEO Nick Rappolt Shares His Insights About the Digital Acceleration

Beyond CEO Nick Rappolt writes how in years to come, long after we’ve found ways to constrain the virus that has led us all to spend more time at home, we’ll reflect on 2020 as also heralding the Great Technological Leap. A time of digital acceleration where more changed in six months than had over …

Preparing for the Future of Retail With Pomelo Fashion

eTail Asia & ANZ spoke with Anders Heikenfeldt, Chief Retail Officer of Pomelo Fashion. He weighs his thoughts on how physical stores can get social distancing right when they reopen and about the importance of communicating the most up to date accurate information to customers in times of crisis.  According to Anders, beyond some of …

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