Using Segmentation to Optimize Email Campaigns

How many unread marketing emails live in your spam? According to the Data & Marketing Association (DMA), just 13% of people say over half the emails they receive are useful. Despite this (rather bleak) statistic, email marketing is still an effective channel to nurture leads and increase conversions, generating one of the highest returns on …

Best Email Marketing Software for eCommerce that Supercharges Their Sales

Email marketing is still one of the best ways to reach an exceptional number of customers at a time. So, investing in the right email marketing solutions for your eCommerce business could be the best way to nurture your audience. Our guide will lead you through while choosing the best email marketing software for eCommerce! …

How Does Storytelling Work And Why It Should Be Used In E-Mailing

We tell each other stories all the time: at family dinners, at friendly parties, during office lunches, sharing photos on social media, shooting dozens of stories a day. And this information sits much more firmly in our heads than just the facts. Because when we read stories, our brain uses not only the language part …

10 Tips On Effective Email Marketing For Mobile Apps in 2022

If you are one of those who thinks email marketing does not work, then you are definitely missing out on a huge market opportunity. The reason most people conclude email marketing is least relevant is that they aren’t doing it effectively. An effective email marketing campaign will still produce tremendous results in 2022. It is …

How to Create an Email Marketing Calendar in 2022

How many batch and blast marketing emails do you get in a day? More importantly, how often do you mark all of them as “read” without actually reading them?  Naturally, you don’t want to be just another brand that clutters your customers’ inboxes. So how then can you cut through the noise and ultimately increase …

How Does Email Marketing Affect Your Business? Long Live the Newsletter

There are 4 billion daily email users and 99% of those users check their inbox every morning. That’s crazy numbers and a large, untapped resource for your startup to be gaining visibility. Picture the scene: You’re a consumer, checking your emails one morning and you sigh as you’re faced with a wall of promotional and …

How to Overcome Email Marketing Problems?

Email marketing is one of the marketers’ go-to solutions for promoting online businesses. But it is not as easy as it seems. Sometimes, many challenges come in the way of strategizing the best email marketing plan. So, let us get straight away and know the significant challenges businesses can face with email marketing and how …

Using Email for Affiliate Marketing Programs: Email Marketing Tips for Cost-per-Action Offers

From opt-in offers to premium-priced subscription products, these tips will help internet marketing specialists and newbies alike market anything CPA-related with email. Cost-per-action (CPA) offers are some of the most popular affiliate marketing programs available. Offering very favorable conversion rates, attractive payouts, and a range of advertising allowances, affiliate marketers and internet marketing specialists that …

How to Drive More Action Using Email Marketing

59% of marketing emails influence purchase decisions. If that doesn’t highlight the power of email marketing – I don’t know what does! Email marketing is one of the most effective marketing tools for driving traffic to your website, generating leads, and converting sales. It can be a gold mine for marketers (when done correctly). Over …

7 Visually Appealing Emails That Caught Our Attention

Have you ever come across an interesting email while browsing through your inbox and read through the entire email in awe without realizing that it’s a sales email? I have, several times. And I really enjoy emails that are interactive and that persuade me into clicking to know more. Such attractive emails that catch the …

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