TikTok for Business 101: How to Use TikTok for Marketing

In under five years, TikTok has grown to become a powerful marketing tool for brands, revolutionizing the way consumers receive media. With its initial 15 seconds-video limit, to then 60-seconds, and now 3 minutes, TikTok has laid the foundation for the trend of short-form video content production. So much so, that even distinguished social media …

Organic Social Media vs Paid: Key Differences

It’s easy to think that paid social media and organic social media are the same. However, while they can work together to provide great benefits for your business, they should be treated as two separate channels that can help you to meet different business goals. To make sure you get the most out of the …

Instagram Trends You Need to Know in 2022

Since its launch in 2010, Instagram has grown from a humble photo-sharing app to an essential tool for business growth and digital marketing. With over one billion people using Instagram each month, utilizing Instagram’s reach for business is an essential strategy for success. However, the continuously evolving nature of social media and its fast-paced trends …

Best Social Media Analytics Tools for eCommerce Industry

The best social media analytics tools for eCommerce assist businesses in collecting and interpreting data from social media platforms. These tools are fundamental and play a significant role in eCommerce marketing.   eCommerce has witnessed a dramatic increase, with revenue estimated to pass $599.2 billion by 2024. With the major growth in the eCommerce industry, reaching …

Advertising on Facebook vs Instagram: Why Advertise on Facebook and Instagram?

Facebook and Instagram are two of the world’s biggest social media platforms, with 3.7 billion users across both platforms. Millions of marketers are now using the platforms to reach new audiences and achieve their business objectives. Both channels provide a great opportunity to use a variety of ad formats, ad objectives, and targeting options to …

How to Use Social Media in Your Career and Business

Social media is making its way into the hearts of many brands and businesses today. What used to be termed  “a time-waster” and “a distraction” now helps many enterprises in growing Twitter followers, Instagram followers, and Facebook too, to boost their online presence.  As the days go by, social media keeps proving to be a …

Take Your Facebook Ads from Surviving to Thriving in 2022

The past two years have been a whirlwind for digital marketers – especially those who uses Facebook ads and Instagram ads. First, COVID-19 disrupted everything in 2020. Then, Apple rolled out iOS 14.5 earlier this year. Now we’re wondering what will happen with cookies across the web. For most of us, the name of the game …

How to Use Tiktok for Business in 2022: A Complete Guide

If you are looking to expand on your business reach and grow your social following, stepping into the TikTok world could be beneficial if it happens to be done right. We have created the ultimate guide in utilising the platform for your business… What Tiktok Is… TikTok is a fairly new social media app where …

10 Ways You Can Use Instagram Stories To Grow Your Business In 2022

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos. Social media is powerful. That’s a fact. It can help you grow your business in a number of ways and so, help you …

How to Make a Killer TikTok Ads Strategy

After a breakthrough year during the pandemic, TikTok has climbed the ranks to be one of the most downloaded social media apps in recent history. With a wealth of users spanning a wide variety of ages, content niches, and countries, TikTok presents a unique and interesting opportunity for marketers looking to capitalize on the app’s …

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